BRANDS MUST:

To ensure excellence in concept, execution, and production, participating brands must meet the following criteria:

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• Minimum of Two (2) Years in Operation
  The brand must have been actively operating for at least two years at the time of application, with a proven track record of collections or releases.

• Legally Registered Business
  The brand must be formally registered as a legal business entity in its country of operation.

• Ability to Produce a Physical Collection
  Designers must demonstrate the capacity to design and produce a real-life collection. The Grand Prize includes a physical runway show at Miami Fashion Week (October 2026); therefore, production capability is essential.

• Established Brand Identity & Creative Direction
  Applicants must present a clearly defined brand vision, aesthetic, and creative direction that translates cohesively into a runway format.

• Professional Visual Assets
  Designers must submit high-quality professional images of their looks, along with the necessary creative direction materials required for the AI runway production process.

• Application Completion & Fee
  All applicants must complete the official submission form and submit the required application fee. This fee contributes directly to the development and production of the AI runway showcase.